LIVPUR is now at Target
Share the launch, film LIVPUR on the shelf and get rewarded for it. Here's everything you need.
Download shareable graphicsThe campaign at a glance
October 26 to November 30. Pick the phase (or both) that fits you.
Share the Target launch
Post an Instagram Story with your own photo of LIVPUR at Target. Our graphics are optional extras, but a graphic on its own is never approved.
Stories stay open through Nov 30, so you can keep earning in Phase 2.
Submit a StoryFilm it in store
Film or photograph LIVPUR on the shelf inside Target. Original content only. Reels and TikToks earn the most.
Stories are still open too.
Submit Phase 2 videoSubmit Phase 2 static postThe rules, in plain English
- We only pay for original, high-quality content that you shot yourself. Every submission is reviewed by hand and anything that doesn't meet the requirements below is declined.
- Up to 3 paid Stories or static feed posts per person across the whole campaign. Stories you post in Phase 1 count toward this.
- Up to 2 paid Reels or TikToks per person.
- Each Story or post needs to be its own posting day, at least 3 days apart. Posting several in one burst counts as one.
- Tag @livpur in everything you post.
- Submit through Buzzbassador to qualify. Content sent any other way can't be approved.
- Rewards are available while campaign funds last.
- The LIVPUR team reviews every submission and can decline anything that doesn't meet the criteria below.
What gets approved (and what doesn't)
You are paid for effort and quality, not for tagging us. Your content has to be something you made yourself, at Target, that makes people want to pick up LIVPUR.
- You must take your own photo or video of LIVPUR inside Target.
- Our graphics, stock images, screenshots, photos from our website or reposts of anyone else's content will not be approved.
- A post that is only a graphic, only text, or a graphic with your caption on it will not be approved, even if you tag us.
- You can add our graphics, stickers or text on top of your own photo, but they can't be the post.
Requirements for each type of post
Your submission has to meet every requirement for its type to be approved.
Instagram Stories ($5)
- Your own photo or video, taken by you inside Target. Not a graphic, not a screenshot, not a stock image.
- LIVPUR packaging is clear, in focus and readable. Show it on the shelf, with the Target shelf or aisle visible so it's obvious where you are. Good lighting, nothing cropped off, no blur.
- Your own words on the Story: at least one sentence, as text or voice, saying LIVPUR is now at Target. Text alone on a background doesn't count.
- Tag @livpur with the mention sticker.
- Add the Paid partnership label or #ad, since you're being paid to post.
- Post it to your regular Story, not Close Friends, from a public account.
- No other hydration or competing brands visible.
- Submit the same day you post it, while the Story is live. Upload a screenshot that shows your username and the Story.
Instagram static feed posts ($10)
- Your own original photo, taken by you inside Target. The first photo has to meet the requirements even if you post a carousel.
- LIVPUR packaging is clear, in focus and readable on the shelf, with the Target shelf or aisle visible. Good lighting, nothing cropped off, no blur.
- A caption in your own words: at least two sentences saying LIVPUR is now at Target and what you like about it.
- Tag @livpur and add the Paid partnership label or #ad.
- Posted publicly to your feed (not a Story, not a Collab post you didn't create).
- No other hydration or competing brands visible.
- Keep it live until at least Dec 7.
- Submit the link to the live post.
Instagram Reels and TikToks ($25)
- An actual video, at least 15 seconds long. Photo slideshows, carousels and still images with music don't count.
- Filmed by you inside Target. Show the store, and the aisle or shelf where LIVPUR is stocked.
- LIVPUR packaging on the shelf is clearly visible, in focus and readable for at least 5 seconds in total.
- You on camera, or your voiceover, telling viewers what you found. Natural and in your own words, like telling a friend. Not a script and not a hard sell.
- Clear audio, good lighting and a steady, vertical shot. On-screen text or captions are strongly recommended.
- Tag @livpur and add the Paid partnership label or #ad.
- Family-friendly. No vulgar language. No other hydration or competing brands featured.
- Posted publicly and kept live until at least Dec 7.
- Submit the link to the live Reel or TikTok.
For everything you post
- Original content only. Made by you, for this campaign. No reposts, no re-uploads, no AI-generated or digitally altered images of the product.
- No health or performance claims, except the approved talking points below. Don't say LIVPUR cures, treats, prevents or boosts anything.
- Don't submit the same post to more than one campaign.
- Questions about product availability, messaging or the requirements? Check with the LIVPUR team before you post: marketing@livpur.com.
Why submissions get declined
- The post is a graphic, text or a plain background, or the only image is one we provided.
- The photo or video wasn't taken by you, or wasn't taken inside Target.
- LIVPUR is blurry, dark, cropped, too small or hard to read.
- The Story or post is missing the @livpur tag, your own words, or the Paid partnership label or #ad.
- The video is under 15 seconds, or it's a slideshow or photo carousel instead of a video.
- Competing brands are featured, or there's vulgar or off-brand content.
- It includes health or performance claims that aren't in the approved talking points.
- The account is private, the post was deleted, or the Story was posted to Close Friends.
- It goes over your limits, or it wasn't posted at least 3 days after your last paid Story or post.
- It was sent to us any way other than through Buzzbassador.
If we decline a submission, we'll tell you why. You can fix it and submit again while the campaign is open, as long as you're within your limits.
Check before you submit
- ✅ I took this photo or video myself, inside Target.
- ✅ LIVPUR is clear, in focus and easy to read.
- ✅ It isn't just a graphic or text, and it's in my own words.
- ✅ I tagged @livpur and added Paid partnership or #ad.
- ✅ My account is public and the post is live.
- ✅ I'm within my limits and 3+ days after my last paid post.
- ✅ I'm submitting through the right Buzzbassador campaign.
Examples
Here's what good looks like.
Product pick-up + usage
Why it works: Shows both picking up the product in the store and then it being actually used outside of the store
Shelf show-off + product focus
Why it works: Shows the shelf or display the products can be found in and then the product in-hand, up close
Quick cut store haul
Why it works: Calls out the specific store name and shows quick, engaging cuts of the products - on the shelf, in hand, in the cart
Aesthetic store callout
Why it works: Shows an aesthetically pleasing look at multiple variants of the same product in the cart and mentions the specific store
Not sure what to post?
Start with one of these. You don't need to use all of them.
The genuine reaction
Capture your reaction to spotting LIVPUR on the Target shelf.
The first find
Take your audience along as you find LIVPUR in store for the first time.
The Target run
Feature LIVPUR as part of your regular Target shopping trip.
The POV
Show yourself grabbing your favorite hydration sticks off the shelf.
The flavor lineup
Give viewers a quick look at the LIVPUR flavors available at Target.
The everyday essential
Show how LIVPUR fits into your gym bag, work bag, travel routine or post-workout routine after your Target run.
Say it in your own voice
Use any of these talking points. You don't need all of them. The goal is to share the Target launch in a way that feels natural to your audience.
- LIVPUR is now available at Target.
- Find fan-favorite LIVPUR Hydration flavors in store: Peach Mango, Blue Raspberry and Cool Lime.
- LIVPUR makes hydration easy to take on the go.
- Your body not only deserves hydration that works faster than water alone, but delivers essential nutrients your body needs while tasting great.
- Whether you're training, working, or simply living, LIVPUR is here to hydrate.
- Movement makes us all athletes, whether you're chasing kids, taking your daily walk, grinding through a workout or competing at a professional level. Whatever active looks like for you, your body deserves hydration that works and tastes great.
How to submit and get paid
- Post your content following the criteria above.
- Submit it in Buzzbassador. Open the campaign and upload your screenshot (Stories) or post link (Reels, TikToks and feed posts). Go to the campaign: Stories | Phase 2 videos | Phase 2 static posts.
- The LIVPUR team reviews it. Approved submissions generate your reward in Buzzbassador.
- Get paid. Once your submission is approved and your reward is paid, you'll get an email from Tremendous with a link to redeem it.
Quick questions
Can I do both phases?
Yes. Just keep in mind the overall limits: 3 paid Stories or feed posts and 2 paid Reels or TikToks per person, across the whole campaign.
Do my Phase 1 Stories count toward the limit?
Yes. Stories from Phase 1 count toward your 3-post limit for the whole campaign.
Can I just post one of your graphics?
No. A graphic on its own, or a graphic with your caption, won't be approved or paid. Take your own photo or video at Target. You're welcome to add our graphics or stickers on top of it.
What if my Target doesn't have LIVPUR yet?
Try another Target, or wait until it's on the shelf. Content shot anywhere other than inside Target can't be approved. Message the LIVPUR team before you post if you have questions: marketing@livpur.com.
Do I have to use all the talking points?
No. Pick what feels natural and say it your way.
Why was my submission declined?
The LIVPUR team can decline anything that doesn't meet the criteria, or that was posted too close to your previous paid post. Check the rules above, then you're welcome to submit a new post that meets them.
Questions? Email marketing@livpur.com.